Job Description

We are seeking an experienced and results-driven Digital Marketing Manager to lead and execute digital marketing strategy for a major law firm. This position is ideal for a marketing professional with experience in professional services marketing, preferably within a law firm environment, and strong expertise in HubSpot CRM management and digital campaign strategy.

The ideal candidate will play a key role in driving lead generation, increasing brand visibility, improving client engagement, and supporting business development initiatives through strategic marketing efforts.

Key Responsibilities

• Manage and optimize the firm’s HubSpot CRM platform, including workflows, automation, reporting, and integrations
• Develop and execute digital marketing campaigns across email marketing, SEO, PPC, social media, and website platforms
• Oversee website content, SEO performance, and user experience improvements
• Create and maintain marketing automation campaigns and lead nurturing workflows
• Track, analyze, and report campaign performance, KPIs, lead generation metrics, and ROI
• Collaborate with attorneys and leadership on marketing initiatives and business development strategies
• Manage client communication and email marketing campaigns
• Coordinate with external vendors, designers, and marketing agencies as needed
• Ensure brand consistency across all digital platforms and communications
• Stay informed on legal marketing trends, CRM best practices, and emerging digital marketing technologies

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Minimum of 5 years of digital marketing experience, preferably in a professional services or law firm environment
• Hands-on experience with HubSpot CRM implementation, administration, and automation
• Strong understanding of SEO, Google Analytics, PPC, email marketing, and social media strategy
• Experience managing marketing automation workflows and reporting dashboards
• Excellent organizational, communication, and project management skills
• Ability to manage multiple priorities in a fast-paced environment

Preferred Qualifications

• Experience in legal marketing and professional services marketing
• HubSpot certifications preferred
• Familiarity with CRM integrations and marketing technology platforms
• Experience with content management systems, preferably WordPress
• Knowledge of client acquisition and lead generation strategies

Compensation & Benefits

• Competitive salary based on experience
• Health insurance benefits
• Paid time off and holidays
• Professional development opportunities
• Collaborative and growth-oriented work environment

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